Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social networks marketing industry.

Sure, vanity metrics like fans and impressions count for something. But engagement metrics like the variety of likes and comments give your social networks performance perspective.

That’s why engagement rate is frequently utilized as a selling point in influencer marketing media packages, or to assess a social campaign’s roi. But there are a couple of different ways to calculate it.

Keep checking out for more information about social media engagement rates– and use our free engagement rate calculator to learn how well your accounts are doing.

Bonus offer: Utilize our free engagement rate calculator to learn your engagement rate 4 ways fast. Compute it on a post-by-post basis or for a whole campaign– for any social network.

What is engagement rate?

Engagement rate is a social media marketing metric that measures the amount of interaction a piece of content (or a project, or an entire account) gets compared to reach or fans or audience size.

When it concerns social networks analytics, fan development is very important, but it doesn’t indicate a lot if your audience doesn’t care about the material you publish. You need comments, shares, likes and other actions that prove your material is resonating with the people who see it.

What else counts as engagement? You may pick to include all or a few of these metrics when determining your engagement rate:

  • responses
  • likes
  • comments
  • shares
  • conserves
  • direct messages
  • mentions (tagged or untagged)
  • click-throughs
  • clicks
  • profile gos to
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker taps (Buy Instagram Verified Stories)
  • e-mails
  • “Get Directions” (Buy Instagram Verified account just)
  • use of branded hashtags

Free engagement rate calculator

Are you prepared to compute your engagement rate? Our free engagement rate calculator will assist.

Use the calculator All you require to use this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to begin completing the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To calculate the engagement rate of a number of posts, input the overall variety of posts in No. of Posts.

6 engagement rate formulas

These are the most common solutions you’ll require to determine engagement rates on social networks.

1. Engagement rate by reach (ERR): most common

This formula is the most common method to compute engagement with social media content.

ERR determines the portion of people who selected to communicate with your material after seeing it.

Utilize the first formula for a single post, and the 2nd one to compute the average rate throughout multiple posts.

  • ERR = total number of engagements per post/ reach per post * 100

To determine the average, accumulate the all the ERRs from the posts you want to typical, and divide by number of posts:

  • Typical ERR = Overall ERR/ Overall posts

In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than fan count since not all your fans will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can fluctuate for a range of reasons, making it a various variable to control. A really low reach can result in a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.

2. Engagement rate by posts (ER post): finest for particular posts

Technically, this formula determines engagements by followers on a particular post. Simply put, it resembles ERR, except rather of reach it tells you the rate at which followers engage with your material.

Most social media influencers calculate their average engagement rate this way.

  • ER post = Overall engagements on a post/ Total followers * 100

To calculate the average, add up all the ER posts you wish to average, and divide by number of posts:

  • Typical ER by post = Total ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to evaluate interactions based on how many individuals have seen your post, this formula replaces reach with fans, which is typically a more steady metric.

To put it simply, if your reach varies frequently, use this method for a more precise measure of post-by-post engagement.

Cons: As pointed out, while this may be a more undeviating way to track engagements on posts, it does not necessarily supply the full picture considering that it doesn’t account for viral reach. And, as your fan count increases, your rate of engagement could drop off a little.

Make certain to see this stat along with follower growth analytics.

3. Engagement rate by impressions (ER impressions): best for paid content

Another base audience metric you might select to determine engagements by is impressions. While reach measures how many individuals see your content, impressions track how often that material appears on a screen.

  • ER impressions = Total engagements on a post/ Total impressions * 100
  • Average ER impressions = Overall ER impressions/ Overall posts

Pros: This formula can be useful if you’re running paid content and need to examine effectiveness based upon impressions.

Cons: An engagement rate formula that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be inconsistent. It might be a good idea to utilize this technique in conjunction with reach.

Read more about the difference between reach and impressions.

4. Daily engagement rate (Daily ER): finest for long-lasting analysis

While engagement rate by reach steps engagement against optimal direct exposure, it’s still excellent to have a sense of how often your fans are engaging with your account on a daily basis.

  • Daily ER = Total engagements in a day/ Overall fans * 100
  • Typical Everyday ER = Overall engagements for X days/ (X days * followers) * 100

Pros: This formula is an excellent way to determine how typically your fans interact with your account every day, instead of how they interact with a particular post. As an outcome, it takes engagements on brand-new and old posts into equation.

This formula can also be tailored for particular usage cases. For instance, if your brand name only wants to measure day-to-day remarks, you can adjust “overall engagements” appropriately.

Cons: There’s a fair quantity of room for error with this technique. For example, the formula doesn’t represent the truth that the exact same follower might engage 10 times in a day, versus 10 followers engaging as soon as.

Daily engagements can likewise vary for a variety of factors, including how many posts you share. Because of that it may be beneficial to outline daily engagement versus variety of posts.

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5. Engagement rate by views (ER views): finest for video

If video is a main vertical for your brand, you’ll likely wish to know how many individuals choose to engage with your videos after seeing them.

  • ER view = Total engagements on video post/ Total video views * 100
  • Average ER view = Total ER view/ Total posts

Pros: If one of your video’s goals is to generate engagement, this can be an excellent way to track it.

Cons: View tallies frequently consist of repeat views from a single user (non-unique views). While that audience might see the video several times, they may not necessarily engage several times.

6. Cost per engagement (best for determining influencer engagement rates)

Another useful equation to contribute to your social media tool kit is expense per engagement (CPE). If you have actually picked to sponsor content and engagement is a crucial objective, you’ll would like to know just how much that investment is paying off.

  • CPE = Overall quantity invested/ Overall engagements

Many social media ad platforms will make this calculation for you, together with other object-oriented estimations, such as cost-per-click. Make certain to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate immediately

If you’re tired of calculating your engagement rate by hand, or you’re simply not a mathematics individual (hi!), you might want to think about utilizing a social networks management tool like Best SMM Panel. It permits you to analyze your social media engagement throughout social media networks from a high level and get as detailed as you desire with personalized reports.

Here’s an example of what taking a look at your engagement information in Best SMM Panel appears like:

Try for free for 30 days Besides revealing you your overall post engagement rate, you can likewise see what kinds of posts get the highest engagement (so you can make more of those in the future), and even the number of people visited your website.

In Best SMM Panel reports, it’s incredibly simple to see how many engagements you overcame an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro pointer: You can schedule these reports to be created automatically and advise yourself to check in as frequently as you desire.

A terrific perk is that with Best SMM Panel, you get to see when your audience is more than likely to engage with your posts– and schedule your material appropriately.

What is a great engagement rate? Most social media marketing experts agree that a good engagement rate is in between 1%to 5%. The more fans you have, the harder it is to accomplish. Best SMM Panel’s own social media team reported a typical Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand’s social media engagement, researched how to increase your engagement rate.

Usage Best SMM Panel to track and improve engagement rates throughout all your social media channels. Try it totally free today.