Meta Releases Campaign To Support Small Company Shopping

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Meta is kicking off a campaign to motivate users to support little to medium-sized businesses (SMBs) during the holiday shopping season.

Today, Meta is revealing:

  • A continuation of its #BuyBlack Friday effort.
  • A 2022 vacation gift guide including company from the Meta Business Leaders Network.
  • A 2022 SMB holiday marketing guide.

#BuyBlack Friday Initiative

Meta continues its #BuyBlack Friday campaign for the 3rd year, including free resources, education, and training for black-owned SMBs.

Today, Black business owners can visit the refreshed #BuyBlack Friday website to schedule and get one-on-one marketing assistance.

In addition, the site highlights numerous Black-Owned SMBs and personal tips/guidance on how they’ve found success using Meta service tools.

Meta highlights the value of the holiday shopping season for minority-owned services:

“For minority-owned businesses currently disproportionately impacted by the pandemic, the importance of the holiday season is a lot more intense– 25% of U.S. minority-owned companies anticipate to make over half their annual revenue from October-November, and this is highest for Black-owned companies at 34%.”

Vacation Present Guide

Meta’s yearly holiday present guide entitled the “2022 Smalliday Showcase,” highlights a series of businesses from the Meta Business Leaders Network (MLBN).

Customers can shop straight from the guide to get unique promos and discounts.

Meta’s vacation present guide is releasing on November 21.

SMB Holiday Marketing Guide

Meta is introducing an updated vacation marketing guide for SMBs with guidance and tips on using the company’s complimentary tools to optimize sales over the holiday.

Key areas in the guide consist of:

  • How to power advertisements with Performance 5: Find out how to make ads more impactful, drive more sales, and broaden your client base.
  • Update your material and organization info: Find out how to create a distinct search for your holiday marketing campaign and keep it constant all season.
  • General holiday marketing ideas: Find out how to position product and services as presents by utilizing different personalities in posts and ads.

Meta’s vacation marketing guide and BuyBlack Friday website are offered now. The holiday gift guide will be readily available next week.

Source: Meta

Included Image: Wirestock Creators/Best SMM Panel